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Personal Brand Content Strategist

Personal Brand Content Strategist

Remote Growth PartnersMumbai, IN
12 days ago
Job description

Our client is a founder and thought leader building a personal brand around business strategy, entrepreneurship, and leadership. They’re active across , Instagram, and podcast platforms, and are looking for someone to help drive, shape, and scale their content presence with consistency, creativity, and intention.

Need to have qualifications :

  • 2+ years of experience in content strategy, personal branding, or social media management
  • Excellent copywriting and storytelling skills
  • Experience repurposing long-form content (e.g., podcasts, interviews) into short-form content (e.g., Reels, carousels, tweets)
  • Familiarity with growth tactics across , Instagram, and TikTok
  • Confident working closely with founders or executives
  • Strong sense of ownership and initiative (a “driver” not a follower)
  • Excellent verbal and written communication skills
  • Comfortable managing and improving content systems and workflows (e.g., Notion, Airtable, Trello)

Nice to have qualifications :

  • Experience editing short-form video content (Reels, TikToks)
  • Background in thought leadership, coaching, or startup ecosystems
  • Familiarity with scheduling tools (e.g., Buffer, Later, Metricool)
  • Interest in personal development and business content
  • Responsibilities :

  • Work directly with the founder to shape and execute their personal brand content strategy
  • Repurpose podcast episodes and long-form ideas into multiple content formats : carousels, short videos, quote cards, blog summaries, etc.
  • Take ownership of the content calendar and drive consistent weekly output
  • Help script, ideate, and sometimes oversee production of short-form video content
  • Write compelling captions, hooks, and posts that align with the founder’s tone and audience
  • Coordinate with designers or editors as needed to bring content to life
  • Track performance and surface insights to continuously improve content direction
  • Propose new initiatives, formats, or themes to grow engagement and visibility
  • Role ID : 0161

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    Content Strategist • Mumbai, IN