Marketo Developer

ConfidentialBengaluru / Bangalore, India

10 days ago

Job description

Dear Candidates,

HCL is hiring for Marketo Developer with Certification if interested please share your resume to [HIDDEN TEXT]

Role : Senior Adobe Marketo Developer

Location : Chennai, Bengaluru, Hyderabad, Pune & Noida

Key Responsibilities

Marketo Solution Architecture
Design, build, and maintain scalable, high-performance solutions within the Marketo platform, aligning with business goals and customer journeys.
Interpret business requirements to architect advanced workflows, nurture streams, and campaign frameworks.
Lead the evaluation and implementation of new Marketo features and integrations, ensuring best practices and future scalability.

Campaign Development & Execution

Design and develop sophisticated, multi-touch email marketing programs, including A / B testing, dynamic content, triggered campaigns, and scoring models.

Optimize lead lifecycle strategies, including lead management, segmentation, and automated nurturing.

Collaborate with demand generation and marketing operations teams to execute integrated campaigns, ensuring flawless delivery and measurable results.

Integration & Data Management

Develop and manage API integrations between Marketo and other core systems (CRM, analytics, data warehouses, etc.).

Oversee synchronization with Salesforce (or other CRM platforms), ensuring seamless data flow and accurate attribution models.

Champion data cleanliness, security, privacy, and compliance (GDPR, CAN-SPAM, CCPA), establishing protocols for ongoing data hygiene.

Technical Leadership & Best Practices

Serve as the subject matter expert on all things Marketo, providing technical mentorship to junior developers and the broader marketing team.

Advise on marketing automation trends, emerging technologies, and process enhancements.

Develop and maintain documentation, including SOPs, process flows, and campaign assets for operational excellence and knowledge transfer.

Performance Optimization & Reporting

Monitor, analyze, and report on campaign performance, using Marketo analytics and integrations to drive actionable insights.

Establish KPIs, dashboards, and custom reports to inform stakeholders of marketing impact and ROI.

Skills Required

Salesforce, Gdpr, Marketo

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Developer • Bengaluru / Bangalore, India