Digital Marketing Specialist

Job Title : Media Buyer – Search Arbitrage (GDN & TikTok)

Location : Panchkula, Haryana (In-office)

Employment Type : Full-Time

About the Role

We are looking for a Media Buyer to manage Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. This role involves end-to-end campaign ownership—from keyword research and campaign setup to daily optimization and ROI improvements. The ideal candidate should have a solid foundation in digital marketing metrics and a data-driven mindset to make informed performance decisions.

Key Responsibilities

• Research and identify profitable keyword segments and traffic opportunities.
• Create, launch, and manage Search Arbitrage RSOC campaigns across GDN and TikTok.
• Continuously monitor campaign health, track metrics, and adjust bids to improve ROI.
• Develop creative and audience tests to refine targeting and improve revenue performance.
• Use data insights to make strategic adjustments and proactively address performance issues.
• Stay aware of emerging AI tools and automation techniques that can enhance campaign efficiency.
• Maintain consistent performance tracking and reporting for internal review.

Requirements

Preferred Qualifications

Skills Required

Keyword Research, Rpm, Performance Tracking, Cpa, Cpc, campaign optimization