Digital Marketing Head

Company Overview

Cheran Group Of Companies, headquartered in Coimbatore, is deeply rooted in the enrichment of educational landscapes through the Cheran Foundation Trust, established in 1991. Our mission is to deliver quality education by maintaining high ethical standards and adapting to contemporary learning methodologies. We strive to empower students through a unified and competitive learning environment, thereby enhancing their value in the corporate world. More information can be found at cheranglobal.com.

Job Overview

The Digital Marketing Head is a senior-level position located in Coimbatore, responsible for steering the digital marketing efforts of Cheran Group. We are seeking an individual with 7-10 years of relevant experience in a full-time capacity. This role demands expertise in developing and implementing cutting-edge digital marketing strategies to enhance our institution's online presence and student engagement.

Qualifications and Skills

• Expertise in SEO optimization (Mandatory skill) to enhance visibility and ranking of the institution's online portals.
• Proven experience in institution based social media strategy (Mandatory skill) to foster robust online communities and engage with prospective students.
• Exceptional data analysis skills (Mandatory skill) to evaluate and refine marketing tactics effectively.
• Proficiency with Facebook Ads Manager to execute targeted advertising campaigns aimed at prospective students and stakeholders.
• Experience in content marketing strategy to create and manage high-quality content that resonates with the target audience.
• Knowledge in email marketing automation to streamline communication and engage with students and parents effectively.
• Ability to manage PPC campaigns to increase the visibility and enrollment for our educational offerings.
• Strong data-driven marketing knowledge to make informed decisions that optimize marketing strategies.

Roles and Responsibilities