Senior Analyst - Web Analytics

Job Description

We are seeking a highly skilled Google Tag Manager (GTM) Engineer to join our team as a Subject Matter Expert (SME) and primary liaison between the business and development teams. This role plays a pivotal part in ensuring the successful implementation of marketing campaigns, addressing organizational marketing needs, and managing digital property tracking efforts. The ideal candidate will also bring valuable insights and expertise to advance our digital transformation initiatives with tools like GTM, Google Analytics and Looker Studio.

Qualifications :

Key Responsibilities (GTM)

• Serve as the SME for Google Tag Manager, providing guidance and technical support to stakeholders.
• Collaborate with business and development teams to ensure seamless integration and implementation of tags, triggers, and variables to achieve business goals.
• Design and manage GTM configurations to enable accurate tracking and reporting for web and digital assets across multiple platforms.
• Experience working in an enterprise environment, managing multiple containers, workspaces, non-production and production environments
• Partner with the marketing team to understand campaign objectives and align GTM solutions to meet their needs.
• Lead end-to-end tag implementation, testing, debugging, and troubleshooting to ensure data accuracy and reliability.
• Conduct regular audits of GTM setups for proactivity ensuring data consistency and compliance across digital properties.
• Assist in creating data layers and ensuring proper data capture for digital analytics platforms.
• Analyze digital property performance and recommend enhancements to improve user engagement and overall effectiveness.
• Contribute to organizational digital transformation by identifying and implementing innovative tagging and analytics solutions.
• Stay updated on GTM best practices, digital marketing trends, and emerging technologies.
• Act as the point of contact for technical GTM-related inquiries and provide training sessions as needed.

Key Responsibilities (Google Analytics / Looker Studio)

Required Qualifications

Preferred Experience and Skills

Location :

This position can be based in any of the following locations :

Gurgaon

Current Guardian Colleagues : Please apply through the internal Jobs Hub in Workday