Google Ads Manager - eCommerce

Description :

• Support the team by delivering timely, insightful and actionable analyses
• Interact with internal teams to understand requests, prioritize, and set clear expectations
• Solve complex business problems by using advanced analytics
• Use existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all Client brands
• Answer ad hoc questions and conduct deep dive analysis for the business
• Conduct Lifetime Value analysis across all vehicles and recommend budget allocations
• Enhance current reporting tools and develop new tools to support the digital landscape
• Ongoing report creation and reporting to stakeholders
• Calculating ROI and ROAS frequently
• Plan, implement and optimise campaigns
• Use a range of analytical tools to identify areas of success / that need improvement
• Frequent reporting to all stakeholders
• Work alongside other marketing teams to harmonise strategies
• Quarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels
• Implement tracking and reporting on success rates, ROI & sales volume
• Possess exceptional budget management skills
• Developing short and long term strategic marketing plans to ensure that company KPIs are hit
• Providing advice and guidance on new industry developments to individuals and teams within the team as required, and working on developing, designing and implementing new changes as requested.
• Contribute significantly to the broader online marketing At least 4-6 years experience in managing ads on Google specifically, Bing and Facebook would be an added advantage
• Excellent English writing and verbal communication.
• Substantial experience in managing online campaigns as part of a web / marketing team
• Extensive experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A / B testing
• Managing a large budget more than $40 thousands
• Experience of managing accounts and implementing new initiatives
• Knowledge and interest about technology, marketing and communications.
• Minimum 3 years of working experience in e-commerce
• USA Experience / Global Experience would be an added advantage
• Experience in Search Ads with manual bidding, Google Display Ads, Remarketing ads, PLA / RLSA Ads

(ref : iimjobs.com)