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AI Creative Strategist
ODN Digital Servicescoimbatore, India2 days ago
Job descriptionEducation : Graduate or postgraduate from NIFT or any reputed fashion design institute preferred. Experience : 3–5 years of relevant experience in the fashion domain — such as fashion styling, fashion design, or fashion content creation . Fashion Know-How : Strong understanding of silhouettes, draping, color theory, and styling principles across categories. Photoshop Proficiency : Ability to spot visual inconsistencies and fine-tune images as needed. Prompting Skills : Prior experience or curiosity to work with generative AI tools (image / video generation) is a big plus. Eye for Detail : Ability to identify what makes a look “work” (or not) for a given theme or context. Strong Aesthetic Judgment : You understand brand tonality, can adapt style to different demographics, and visualize outputs even before the AI renders them. Collaborative Energy : Work closely with content, creative, and tech teams — bonus points if you speak both moodboard and matrix .
Key Responsibilities
- Prompt Crafting : Design and refine text / image prompts to generate hyper-relevant fashion visuals across categories like ethnic, western, fusion, athleisure, etc.
- Tool Testing : Actively test AI-powered tools (e.g., background generators, face swaps, AI stylists, image-to-video tools) for accuracy, style quality, and versatility.
- Style Curation : Evaluate AI outputs against fashion sensibilities such as color coordination, draping, occasion-appropriateness, and trend alignment.
- Visual QC : Use Photoshop (or similar tools) to enhance AI outputs and provide feedback on where manual touch-ups are needed.
- Feedback Loops : Provide structured insights to AI and product teams to improve model performance and style accuracy.
- Trend Spotting : Keep an eye on fashion trends and infuse fresh aesthetics into AI content via moodboards and reference prompts.
Requirements
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Creative Strategist • coimbatore, India
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