Social Media Manager

Company Description

At Digital Wolf, we are a team of innovative digital marketers focused on empowering businesses to succeed in the online world. Our mission is to help companies achieve growth through customized digital marketing strategies, advanced technologies, and a customer-first mindset. We are passionate about driving impactful results and building strong partnerships with our clients. Our dedication to innovation and client-focused solutions defines our approach to success.

Role Description

This is a full-time, on-site role for a Social Media Manager based in Kolkata. The Social Media Manager will oversee the planning, execution, and optimization of social media marketing efforts. Responsibilities include developing and implementing content strategies, managing social media accounts, analyzing engagement metrics, and ensuring consistent brand messaging. The role also involves close collaboration with cross-functional teams to enhance the organization’s digital presence and engagement.

Key Responsibilities

Develop and execute social media strategies for multiple brands across platforms (Instagram, Facebook, LinkedIn, X, YouTube).

Create monthly content calendars and ensure timely execution.

Ideate, plan, and oversee the creation of Reels, videos, and static creatives .

Write engaging captions, hooks, and copy aligned with brand tone.

Analyze performance data, optimize content, and ensure consistent growth.

Stay updated with trends, memes, and platform updates to keep content relevant.

Collaborate with the design, video, and marketing teams for seamless brand communication.

Qualifications

Proven expertise in Social Media Marketing and Social Media Optimization (SMO)

2–3 years of hands-on experience managing social media for brands or agencies.

Proven experience in content strategy and creation (especially short-form video and visual storytelling).

Strong understanding of platform algorithms and analytics tools.

Excellent communication, copywriting, and creative thinking skills.

Strong Communication and Writing skills for effective messaging and engagement

Experience in developing and implementing effective Content Strategies

Understanding of social media analytics tools and engagement metrics

Ability to adapt quickly to industry trends and manage multiple projects simultaneously

Bachelor's degree in Marketing, Communications, or a related field

Experience working in the digital marketing or media industry is a plus