Job Description.
Marketing Head - ZEVO App.
Location : Indore.
Employment Type : Full-Time.
About ZEVO.
ZEVO is a parent-tech and family-tech startup, leveraging technology, science, and expert-backed content to help parents raise confident, skilled, and future-ready children.
With customized milestones, structured learning habits, and real-world skill-building, ZEVO is revolutionizing modern parenting.
As Marketing Lead, you will implement ZEVO's marketing strategies, coordinate cross-channel campaigns, and help build our user acquisition funnel to drive growth.
Key Responsibilities.
Go-to-Market (GTM) Strategy & Growth Implementation.
- Support the development and execution of ZEVO's full-funnel marketing strategy.
- Track and report on user acquisition, engagement, and retention metrics.
- Implement multi-channel campaigns aligned with ZEVO's growth roadmap.
- Help refine target audience personas and positioning of ZEVO as an essential parenting solution.
Brand Communication.
Maintain consistent brand messaging across social media, content, and paid ads.Create compelling content that positions ZEVO as a valuable parenting solution.Coordinate video, social media, and performance ad creation.Support PR and community engagement initiatives.Digital & Performance Marketing.
Manage Meta, Google, YouTube campaigns for app downloads and conversions.Support App Store Optimization (ASO) & SEO efforts.Execute and optimize paid ads across platforms.Implement CRM, email, and WhatsApp marketing campaigns.Community Building :
Engage with our parenting community through content and forums.Coordinate with influencers, mommy bloggers, and family-focused creators.Assist with ambassador programs and referral initiatives.Help establish partnerships with relevant organizations.Marketing Operations :
Collaborate with cross-functional teams to execute marketing initiatives.Track campaign performance and provide regular reporting.Manage day-to-day marketing operations and timelines.Who You Are?
Growth-Oriented : You understand growth marketing fundamentals and user acquisition.Data-Informed : You use analytics to measure performance and guide decisions.Creative Communicator : You can craft compelling messages for parents.Team Player : You collaborate effectively and manage multiple priorities.Parent-Focused : You understand parents' needs and how to address them.What You Bring?
3-6 years of marketing experience, preferably in consumer tech, apps, or related fields.Experience in digital marketing, social media, and content creation.Understanding of performance marketing metrics and optimization.Familiarity with Go-to-Market strategy implementation.Strong communication and project management skills.Why Join ZEVO?
Be part of a mission-driven startup revolutionizing modern parenting.Opportunity for significant growth and increased responsibility as the company scales.Work with an ambitious team that values creativity, ownership, and data-driven execution.Industry : Technology, Information and Media.
Employment Type : Full-time.
ref : iimjobs.com)
