Senior Growth Marketing (eComm) [31 / 10 / 2025]

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We’re building the demand engine for 3M+ Kirana retailers.

You’ll own orders & GMV : channel user intent across segments and surfaces, decide what shows where & when on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a business seat with real P&L impact, not a campaign-ops role.

What you’ll lead

• On-app Merchandising : Control home / category / search / cart placements and ranking rules / slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
• Intent → Conversion : Orchestrate traffic to high-intent entry points; fix friction with Product / Ops so demand actually lands.
• Habit Loops & Cohorts : Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
• Surface Experiments (“poppers” etc.) : Systematically test placements, copy, and triggers with holdouts; scale only what clears payback / CM.
• Offers with Economics : Run cart thresholds, bundles, trials / sampling and recovery plays within guardrails; influence assortment / pricing via market intel.
• Structured, end-to-end growth : Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design. Teams execute—you own outcomes.

What will make you effective here

KPIs you’ll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1 / M3), incremental lift vs control, promo ROI / payback, opt-out rate, fill rate, confirmation SLA, recovery orders