Category Manager - Smart Residential

Job Title : Category Manager (Smart Residential)

Location : Mumbai / Bangalore / Pune

Business Vertical : Yale

Reporting To : SVP and Head of SAARC

Company : ASSA ABLOY Opening Solutions India Pvt. Ltd.

Position Summary :

ASSA ABLOY India is seeking a Category Manager to lead the Smart Residential segment. This role will be accountable for driving growth, profitability, and market share across multiple channels, with a strong focus on innovation, customer experience, and long-term business sustainability. You will shape category strategy, oversee execution, and ensure exceptional business outcomes in alignment with our mission of creating secure and seamless living experiences.

Role & Responsibilities :

• Develop and execute business strategy for Smart Residential products across Retail, Projects, Home Automation, and E-commerce channels.
• Ensure fair pricing, margin optimization, and achievement of top-line and gross margin targets.
• Drive category growth plans for India and SAARC markets.
• Plan and implement new product launches and market development initiatives.
• Monitor and improve demand generation productivity through structured reviews.
• Build and maintain relationships with channel partners, architects, and HA integrators.
• Ensure world-class in-store demonstrations and customer experiences.
• Oversee marketing collateral to ensure accuracy and relevance.
• Leverage digital marketing and e-commerce platforms to strengthen brand presence.
• Conduct market analysis and track competitor activities for proactive decision-making.
• Mentor, develop, and set clear performance expectations for team members.
• Build internal and channel partner capabilities aligned with business goals.
• Ensure effective installation and complaint resolution through the customer call center.
• Enforce zero tolerance for improper installations and unresolved complaints.

Key Skills & Competencies :

Qualification & Experience :

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Skills Required

Budgeting, Financial Forecasting, Digital Marketing, e-commerce