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Heallo.ai - Growth Specialist

Heallo.ai - Growth Specialist

Cure and Care WellnessBangalore, India
30+ days ago
Job description

We're looking for a Growth Specialist for our mobile-app who's passionate about user engagement, understands the power of words, and wants to shape the in-app experience for millions of users. In this role, you'll work closely with product, design, and medical teams to deliver personalized content that educates, guides, and nudges users through their skin and hair journey-all while contributing to key growth and retention goals.

What You'll Be Doing

  • Own the user's personalised-content strategy for in-app journeys (treatment onboarding, check-ins, nudges, upsells, etc.)
  • Collaborate with product managers and designers to create actionable, easy-to-understand content embedded within product flows
  • Craft personalised and dynamic content based on user condition, stage of treatment, and behavior
  • Drive product-led growth by nudging users towards desired outcomes (reordering, engaging, upgrading)
  • Run A / B tests, define KPIs, track performance, and iterate-being data-driven while deriving meaningful customer insights
  • Use data and user behavior to iterate and improve content effectiveness

What You'll Drive :

  • Increased engagement with in-app flows and content
  • Higher retention through lifecycle content strategies
  • Conversion and repeat usage through product-led nudges
  • More effective communication loops between users and their treatment journey

    • What We're Looking For :

  • Strong sense of empathy-can you anticipate what the user needs to hear at a given point?
  • 2-4 years of experience in content, UX writing (especially within health / beauty apps)
  • Ability to write simply and impactfully-especially for app users with low to moderate health literacy
  • Strong collaboration skills-you'll work with product, design, doctors, and marketers alike
  • Great analytical skills
  • Experience with content localisation or writing for Tier 2 / 3 audiences is a plus

    • Bonus Points If You Have

  • Prior experience in health-tech, beauty / wellness apps, or D2C
  • Hands-on experience with tools like Clevertap, Mixpanel, SQL

    • ref : iimjobs.com)

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    Growth Specialist • Bangalore, India