Thought Frameworks - Senior Head - D2C Ecommerce Sales

: Senior D2C Ecommerce Sales Head

Location : Hyderabad

Employment Type : Full-time

Experience : 7+ years of experience

Role Overview :

We are seeking a Senior D2C Ecommerce Sales Head to lead and scale our direct-to-consumer (D2C) online sales operations. This is a strategic and hands-on leadership role focused on accelerating online revenue, optimizing performance marketing, and building high-conversion ecommerce funnels for premium fitness products. You will be instrumental in increasing unassisted online sales, owning website and marketplace growth, and architecting rapid, repeatable growth systems in a fast-paced, high-ambition environment.

Key Responsibilities :

• Lead and expand the D2C ecommerce channel.
• Build and execute data-driven strategies to increase unassisted online sales contributions.
• Own and optimize the full ecommerce funnel from traffic acquisition to conversion and retention.
• Strategically manage media buying budgets across digital platforms (Meta, Google, programmatic, etc.
• Develop pricing and promotional strategies that balance premium positioning with volume growth.
• Scale D2C sales via website and leading online marketplaces (Amazon, Flipkart, etc.
• Work closely with the content, design, tech, and fulfillment teams to create seamless buyer journeys.
• Implement growth hacks and experimentation frameworks to unlock rapid sales loops.
• Analyze customer behavior, traffic sources, CAC / LTV, and conversion rates to optimize ROI.
• Collaborate with Product and Marketing on new launches, bundles, and seasonal campaigns.

Required Qualifications :

Preferred Experience :

Opportunities & Impact :

(ref : iimjobs.com)