JOB PURPOSE : To drive the sales for the media business by effectively managing the sales funnel & building brand as a media house
EXPERIENCE REQUIRED : 3 – 5 years
QUALIFICATION : GRADUATE / M.B.A. IN MARKETING
JOB DESCRIPTION :
- Prospecting & Lead Generation
- Role requires the employee to identify the various segments that can be targeted for advertising revenue for print as well as digital
- Role requires the employee to plan ways to reach the decision makers of the identified prospects
- Role requires the employee to coordinate with the design team to prepare requisite sales collaterals to ensure the brand is positioned in the best possible manner Target Achievement.
- Role requires the employee to drive conversions & meet the sales targets
Customer Engagement :
Role requires the employee to build strong relations with existing & prospective clients through constant engagementRole requires the employee to understand advertiser expectations & be the voice of the advertisers on the organizationCompetition Benchmarking :
To stay abreast with all developments with regards to activities of all key competitors.Cross Functional Team work :
Role requires working closely with digital & publishing team members to understand the content & opportunities to monetize as well as get an understanding of the readers as well as website visitorsKEY COMPETENCIES :
Business AcumenSocialTarget OrientedGo GetterNetworking / Relationship buildingCross Functional coordinationProcess Oriented