Marketing Strategy

This job is with Pearson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Job Title : Partner Marketing Manager Term of Project : Full-time

Start date : December 1

The Partner Marketing Manager is responsible for strategic marketing of assigned products and / or program(s) for top IT partners such as Autodesk, Amazon, Microsoft, and more. Working closely with key stakeholders, this role brings new products to market and drives demand for training and certification.

PRIMARY RESPONSIBILITIES

Strategic Marketing Planning

Develop and execute strategic marketing plans to accomplish key objectives for assigned products / programs and socialize plans with appropriate stakeholders.

Establish and measure against specific metrics for success related to all objectives in the strategic marketing plan to guide demand generation decisions and tactical plans. Work with internal MarComm and MarTech teams to adjust or extend tactical plans as necessary.

Proactively identify research to validate assumptions including both primary and secondary research. Assist in research projects to gain deeper knowledge of target audiences.

Develop Messaging Frameworks as a foundation for all creative development.

Develop creative briefs and manage creative development and execution of marketing activities, working closely with internal creative teams and / or external creative agencies.

Manage budget within project and marketing plans, track project expenditures, and look for low-cost efficiencies to maximize marketing dollars.

Coordinate with international marketing colleagues to ensure alignment on product campaigns and key initiatives.

Make recommendations based on acquired business intelligence for future activities and promotions.

Creative Execution

Drive creative production of standard product marketing materials, including such items as web properties, product collateral, sales enablement tools, testimonials, social media promotion, digital advertising, webinars / product demos.

Ensure compliance with brand guidelines, legal and financial rules, including obtaining required approvals when engaging with outside vendors.

Work with members of the Creative Services team, freelancers, or vendors as needed to develop marketing assets.

Relationship Management

Develop and maintain trusting relationships with key stakeholder groups, MarComm and MarTech.

Serve as the primary marketing contact for clients.

Assist in product training and enablement.

Provide product marketing evangelism and presentation support at tradeshows, organizations, and conferences as appropriate.

Work closely with marketing management to align priorities.

Qualifications - External

Education and Experience

Bachelor's degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications is required.

B2B marketing experience is required.

10+ years of marketing experience preferred. Advertising agency backgrounds and previous experience in matrixed, global organizations are ideal.

Experience with product launches, lead generation and managing projects from inception to completion, including managing to a timeline and budget.

Ability to develop and present ideas and plans clearly and confidently to all levels of internal and external management, partners and colleagues.

Adept in using Microsoft Office suite (Word, PowerPoint, Excel, and Outlook) and experience working with internal and outsourced graphic design or web design teams helpful. Microsoft Office Specialist certification preferred.

Skills, Knowledge, and Abilities

Highly motivated, organized individual with the ability to prioritize multiple projects and deadlines.

Outstanding communication and interpersonal skills required.

Excellent presentation and speaking skills.

Ability to work well in a team environment and in occasionally stressful situations.

Relationship management and negotiation skills required.

Interpersonal savvy with customer focus.

Knowledge of IT certification industry and / or electronic testing preferred.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows :

The minimum full-time salary range is between $100,000 - $120,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through November 12th, 2025. This window may be extended depending on business needs.

Who we are :

At Pearson, our purpose is simple : to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more : We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job : Marketing

Job Family : GO\ TO\ MARKET

Organization : Corporate Marketing & Communications

Schedule : FULL\_TIME

Workplace Type : Req ID : 21682

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