The House Of Abhinandan Lodha - Deputy Business Head - Sales - IIM / ISB / MDI / FMS

Description : Job Summary

The position is responsible for leading the sales department and driving customer growth. Develop market penetration strategies, plan advertising campaigns, offerings to retain existing customers and expand the customer base. The Sales Head oversees all sales activities, operations, customer care, and support systems. They assess the department's effectiveness, identify errors, and make necessary changes to achieve profitability, sales targets, and overall business goals. Additionally, the Sales Head plays a strategic role in developing company strategies, leading sales channels, and achieving revenue and profitability targets. They also analyze sales performance, competitors, and market trends to forecast sales and communicate findings to stakeholders. The Sales Head must possess effective teamwork, creativity, entrepreneurship, problem-solving skills, and the ability to advocate for customer needs.

THE HOUSE OF ABHINANDAN LODHA (HOABL)

The House of Abhinandan Lodha (HoABL) was founded in 2020, is Indias largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed landall without meeting a single customer face-to-face and ahead of promised timelinesand has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike.

With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABLs customer base of over 6,000 investors spans 27 countries, 23 states, and 107 citiesincluding Indias top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Torontounderscoring the companys scale, trust, and credibility in the land ownership space. The majority of HoABLs customers are salaried professionals (~45%) largely CEOs and CXOs, independent professionals (~20%), with the balance comprising entrepreneurs and business ownersreflecting a diverse yet aspirational customer profile.

Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning.

HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft.

Roles and Responsibilities

A. Leadership Role :

As a part of the Sales Leadership team, the role leads the sales department and is responsible for retaining existing customers, increasing the customer base and sales through market penetration strategies, planning advertising campaigns (whenever required), and delivering new product offerings. He / She also manages all activities involved in sales, operations, customer care, and support system. He / develops and then assesses the department's effectiveness, identifies errors, and makes suitable changes in strategies to reach the targets and goals further, leading to overall profitability, sales, revenue generation, and business targets.

B. Strategic Role :

Plays a significant role in developing the strategy, leading the verticals, sales channels, and services of the company. Responsible to achieve the company's revenue and profitability targets.

C. Analytical role :

Takes up an analytical role in the company when He / She assesses and evaluates its effectiveness. He / She analyses business tactics, sales strategies, performance analysis of the sales teams, competitor analysis, and market research. The role is also responsible for setting sales targets, determining sales initiatives' effectiveness, and understanding the need for change. The purpose of all these analytical functions is to monitor and forecast sales performance. Their analysis reports, presentations, and recommended strategy based on those analyses are conveyed to the stakeholders. Thus, He / She is also responsible for communication between the sales department and other departments, and the stakeholders.

D. Competencies :

• Effective teamwork : This role must handle the team effectively by aligning the team's performance with the organization's sales goals. He / She should be capable of cross-functional collaboration.
• Creative and entrepreneurial : the ability to grow at a fast pace in the current market. Creativity and innovation make him / her a good Business Head - Sales
• Change agent : S / he should develop innovative strategies and lead change within the dynamic environment.
• Problem-solving ability : Identify internal and external challenges and hindrances in sales opportunities and solve them critically.
• Customer Advocate : to interact with customers effectively and efficiently and identifies the needs of consumers.

Education & Experience Required

(ref : iimjobs.com)