Creative Strategist

Pepper (https : / / www.pepper.inc / ) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

We are looking for a strategic thinker who can translate business objectives into sharp creative strategies and campaign narratives. This role sits at the intersection of brand strategy, cultural insight, and creative direction — with end-to-end ownership from hero idea to hygiene rollout.

Note- This is an on-site role (Remote and Hybrid applications will not be processed)

Key Responsibilities :

Campaign Strategy & Conceptualization : Develop and define campaign strategy rooted in audience insight, business goals, platform behavior, and brand context.

Brand Positioning : Establish and refine brand messaging, tone of voice, and communication frameworks that stay consistent across platforms.

Creative Direction : Brainstorm and translate strategy into hero campaign ideas and scalable content ecosystems (Hero → Hub → Hygiene) across all key touchpoints.

Pitch Leadership : Build and present clear, persuasive pitch narratives from insight to idea to execution. Create visually stunning and persuasive pitch decks to present campiagn ideas and strategies

Client Collaboration : Collaborate with clients to understand their brand identity, objectives, and feedback, ensuring all creative deliverables exceed expectations.

Market Research : Stay updated on industry trends, competitor strategies, and audience insights to inform campaign development.

Qualifications :

Minimum 3+ years in an advertising agency, focusing on campaign conceptualization and execution

Proven ability to develop innovative campaign ideas and strategies

Strong skills in creative ideation and scriptwriting

Experience in creating persuasive pitch decks for clients and stakeholders

Solid understanding of brand positioning and strategy refinement

Familiarity with social media platforms and successful campaign execution

Ability to conduct market research on industry trends and audience insights

Strong analytical skills for assessing campaign performance

Adaptability to thrive in a fast-paced environment and changing client needs

Benefits at Pepper : Paid parental leave

Paid menstrual leave

Comprehensive medical insurance for all employees and their dependents (including parents / in-laws)