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Group Head Copy [Apply in 3 Minutes]

Group Head Copy [Apply in 3 Minutes]

ADK IndiaMumbai, Maharashtra, India
13 hours ago
Job description

Responsibilities

  • Ideate and strategise compelling campaigns across multiple brands and

industries, from concept to execution with exceptional copywriting and visual

thinking at the core.

  • Carry out creative duties including campaign planning, scriptwriting, long

    • and short-form copywriting, and storytelling for digital and social media.

  • Mentor junior copywriters, providing clear direction, constructive feedback,

    • and creative mentorship.

  • Conduct regular brainstorming sessions, ensuring knowledge sharing and

    • upskilling within the team.

  • Plan for awards strategy and work towards it.
  • Coordinate closely with the Planning, and Client Servicing teams to

    • understand client goals, shape content strategy, and ensure seamless

    delivery.

  • Present campaign ideas and scripts to clients, driving strong creative

    • alignment and excitement.

  • Provide visual and narrative direction to the design team, ensuring cohesive

    • storytelling across touchpoints.

  • Collaborate with the Design team and New Business team on ideation,

    • creative showcases, and pitch presentations.

  • Upsell existing clients through impactful, insight-led campaign ideas and

    • assist in acquiring new business.

  • Manage revisions efficiently, balancing creativity with practicality and

    • deadlines.

  • Guide, support, and inspire juniors stepping in when needed to lead by

    • example and deliver excellence.

  • Stay on top of cultural, digital, and industry trends to unlock new creative

    • opportunities.

    Requirements

  • 6–8 years of experience in a creative digital agency with strong exposure to

    • campaign ideation, strategy, and copywriting.

  • Proven ability to write award-winning copy and lead creative work from

    • concept to completion.

  • Exceptional creative instincts paired with strong strategic thinking.
  • A wide vocabulary, and observational skills.
  • Strong team management skills with the ability to build an engaged,

    • inspired, and high-performing team.

  • Ability to juggle multiple brands and projects in a fast-paced, ever-evolving

    • environment.

  • Proficiency in diverse content formats (social media, websites, blogs,

    • emailers, long-form content, and campaigns).

  • Deep understanding of the latest cultural and digital trends and how they

    • shape brand communication.

  • Excellent command over English (grammar, tone, and style) with a flair for wit

    • and linguistic creativity.

  • Ability to integrate AI tools into the creative process, using them for smarter

    • ideation, research, and content enhancement without losing the human

    touch.

  • Strong storytelling and presentation skills with the ability to pitch ideas

    • confidently and persuasively to clients and internal teams.

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    Group Head Copy • Mumbai, Maharashtra, India