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Brand Manager

Brand Manager

TIGI HRmumbai, maharashtra, in
1 day ago
Job description

Job Title : Brand Manager

Location : BKC, Mumbai | Experience : 10+ Years | Type : Full-Time

Job Overview :

We are seeking an accomplished Brand Manager to lead strategic brand initiatives and oversee end-to-end marketing functions. The ideal candidate will be a visionary marketer with proven expertise in brand building, campaign execution, and cross-channel marketing strategy. This role requires strong leadership, analytical thinking, and creative storytelling to strengthen brand equity

and drive business growth.

Key Responsibilities :

  • Develop and execute comprehensive brand and marketing strategies across all lifecycle stages.
  • Strengthen brand visibility and engagement through digital, influencer, and traditional marketing campaigns.
  • Oversee SEO, PPC, SMO, ORM, and influencer marketing initiatives to maximize reach and ROI.
  • Conduct market research to identify consumer insights, trends, and competitive opportunities.
  • Collaborate with cross-functional teams and agencies to ensure consistent brand communication.
  • Manage budgets, monitor campaign performance, and provide actionable insights for optimization.
  • Lead PR initiatives, media relations, and promotional events to enhance brand reputation.
  • Mentor and guide the marketing team to achieve strategic business objectives.

Key Qualifications :

  • Master’s degree in Marketing, Business Administration, or related field.
  • 10+ years of experience in brand management or digital marketing.
  • Proven success in developing and executing high-impact marketing campaigns.
  • Strong analytical, communication, and leadership skills.
  • Experience with marketing analytics tools and campaign management platforms.
  • Exposure to the financial services industry is a plus.
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    Brand Manager • mumbai, maharashtra, in

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