This role is for one of the Weekday's clients
Min Experience : 4 years
Location : Pune
JobType : full-time
We are seeking a results-driven Marketing Manager to lead strategic marketing initiatives, brand development, digital campaigns, and revenue-focused lead generation. The ideal candidate will have a strong background in B2B marketing and a proven track record of driving business growth through integrated marketing strategies across digital, social, and offline channels.
Requirements
Key Responsibilities
1. Strategic Marketing & Planning
- Develop and execute annual and quarterly marketing plans aligned with business objectives and revenue targets.
- Translate strategic goals into actionable marketing initiatives across multiple platforms.
- Collaborate closely with Sales and Business Development teams to ensure cohesive go-to-market execution.
2. Brand Management
Build and strengthen a consistent brand identity across all marketing and communication channels.Maintain brand voice, tone, and messaging aligned with company values and audience expectations.Lead brand awareness initiatives and partnerships to reinforce market positioning in the industrial and technology domains.3. Digital & Social Media Management
Oversee digital channels with a strong focus on B2B lead generation .Design and execute targeted outreach campaigns for key decision-makers (CXOs, EHS Heads, Supply Chain Directors, Procurement Leaders).Manage paid advertising campaigns (LinkedIn Ads, Google Ads, Meta Ads) to attract and convert high-quality leads.Track performance metrics, conversion rates, and ROI; prepare monthly reports for leadership review.4. Lead Generation & Revenue Growth
Create and manage LinkedIn-based lead generation funnels targeting high-value B2B clients.Collaborate with the sales team to convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads) and revenue opportunities.Maintain dashboards to monitor lead flow, campaign efficiency, and revenue contribution.Drive measurable business outcomes through nurturing, remarketing, and relationship-building campaigns.5. Events, Expos & Exhibitions
Plan and execute company participation in major trade shows, industry expos, and conferences.Manage event logistics, booth design, promotional material, and pre- / post-event engagement.Represent the organization at select events to foster relationships with key stakeholders.6. Team Leadership & Performance Management
Lead and mentor marketing teams including digital, content, and design specialists.Set clear KPIs, ensure timely execution of marketing plans, and foster a culture of accountability and innovation.Encourage creativity, collaboration, and continuous improvement within the team.7. Content & Collateral Development
Supervise the creation of marketing collateral such as brochures, presentations, digital assets, and video content.Ensure all content clearly communicates the organization’s value proposition to both technical and managerial audiences.Maintain a balance between technical accuracy and marketing clarity.8. Market Research & Competitive Intelligence
Continuously monitor industry trends, competitor strategies, and emerging market opportunities.Use insights to refine marketing strategies, identify new geographies, and expand target segments.Provide data-backed recommendations for marketing and lead acquisition improvements.Qualifications & Experience
Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field .5–7 years of experience in B2B marketing , preferably in industrial technology, SaaS, or engineering sectors .Proven success in LinkedIn-based lead generation and revenue-driven marketing campaigns .Proficiency with tools such as LinkedIn Sales Navigator, HubSpot, Zoho CRM, Google Analytics , etc.Experience managing cross-functional teams and marketing budgets.Strong leadership, communication, and analytical skills.Key Competencies
Strategic and analytical mindset with a focus on measurable outcomes.Deep understanding of the B2B buyer journey and executive-level engagement.Excellent project management and multitasking abilities.Ability to convert insights into actionable marketing improvements.Confident and persuasive communicator with a growth-oriented approach.Skills
B2B Marketing | GTM Strategy | Brand Management | Digital Marketing | LinkedIn Advertising | Google Ads | Lead Generation (MQL to SQL) | Event & Expo Management | Social Media Campaigns | Content Strategy | Team Leadership | ATL & BTL Marketing