Full-Stack Marketing Manager (Hands-On IC)

Role Type : Full-Time, Individual Contributor

About the Role

Curately.ai is looking for a full-stack marketing powerhouse —a sharp, creative, execution-focused marketer who can own all day-to-day marketing activities for an early-stage, fast-moving AI SaaS company in the HR tech and staffing space.

This role is NOT for someone who only wants to manage agencies or create decks.

This is for someone who loves building , experimenting , executing , and shipping marketing work every single day.

You will drive demand generation, paid campaigns, content, website improvements, product marketing, and event support—wearing multiple hats and helping shape Curately’s brand during its rapid growth stage.

Key Responsibilities

Demand Generation & Paid Campaigns

Own all LinkedIn, Google, and paid media campaigns end-to-end—strategy, execution, optimization, reporting.

Build and manage targeted ICP-focused funnels for staffing, enterprise TA, and MSP / VMS ecosystems.

Create high-performing landing pages, A / B tests, and conversion optimization experiments.

Content Creation

Write and produce world-class content : blogs, case studies, email sequences, product launches, and social media.

Support CEO and leadership with thought-leadership content and LinkedIn presence.

Create demo scripts, nurture copy, whitepapers, and sales enablement collateral.

Product Marketing

Craft messaging, positioning, and value props for Curately’s modules (Maya, Sourcing, Journeys, etc.).

Own competitive intelligence

Build sales decks, one-pagers, and customer-facing collateral that drive conversions.

Website, SEO & Analytics

Own Webflow updates, SEO improvements, and site conversion optimization.

Track and report marketing metrics (traffic, MQLs, CAC per channel, conversion rates).

Email, Events & Automation

Build email sequences in HubSpot : nurture flows, outbound sequences, and win-back campaigns.

Manage conference support (CWS Summit, Healthcare Staffing Summit, etc.) with pre / post event campaigns.

Implement lightweight automation workflows across website, CRM, and ads.

Must-Have Skills & Experience

3–7+ years in B2B SaaS marketing , ideally in HR tech, staffing, or recruiting tech.

Proven ability to execute end-to-end marketing without depending on large teams or agencies.

Strong writer and storyteller with a sharp understanding of ICP / industry messaging.

Deep experience with paid advertising (LinkedIn required; Google / Facebook a plus).

Hands-on with marketing tools : Webflow, HubSpot, Apollo, Canva / Figma, analytics tools.

Comfortable working in a fast-moving startup with tight feedback loops and rapid execution.

Creative, resourceful, detail-oriented, and able to juggle multiple priorities at once.

Nice-to-Have

Experience marketing AI products.

Experience supporting SDR teams with sequences, scripts, and messaging.

Video editing or creative production skills.