Campaign Specialist

Company Description

Social DNA is a Social Media Marketing Company based in Hyderabad. Our passion for social media marketing is ingrained in our DNA and reflects in the high-quality work we deliver to our clients. We offer a range of services, including brand creation and development, digital interactive design, print layout, full motion graphics, website design, photography, 3D visualization, social media management, content creation, and pay-per-click expertise. We are dedicated to delivering measurable results and bringing ideas to life in an accessible and creative way.

Job description

Branding & PPC Associate strategizes, creates, tracks, and oversees the implementation of paid advertising campaigns for brands to build awareness, promote products, and increase revenue. They conduct research to learn about their target audience and run engaging advertising campaigns for Google & Social Media (Facebook, Twitter Instagram & LinkedIn) & Google. Paid Marketing Associate will collaborate with clients, marketing teams, or sales teams to build strong results-driven online paid campaigns.

Advertising Manager duties and responsibilities

• ROI & ROAS knowledge is a must for all ad campaigns
• Overseeing the design and content of a paid advertising campaign to ensure it meets the needs of the target audience
• Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
• Running campaigns to introduce prospective customers to new product releases and build brand awareness
• Consistently managing and overseeing advertising campaigns to ensure they're engaging customers and bringing in results (ROI / ROAS)
• Analyzing results from each campaign to determine what was successful and what to improve for the next campaign
• Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements