Digital Brand Storyteller

London street cafe and barNew Delhi, Republic Of India, IN

23 hours ago

Job description

Social Media Manager – London Street Café & Rubarru Group

📍 Hybrid (Delhi–Noida) | 🕒 Full-time | Monday–Saturday, 11 AM – 7 PM

💰 Salary : ₹40,000 – ₹50,000 + Benefits & Free Restaurant Coupons worth ₹20,000 / month

About the Role

If your brain lights up with creative ideas every time you see a café reel or trending audio, this role is for you.

We’re looking for a Social Media Manager who lives and breathes restaurant marketing — someone who can bring stories, ambience, food, and moments to life through powerful ideas and content that goes viral.

You’ll lead the digital identity of London Street Café and Rubarru Group , two experiential hospitality brands known for premium dining, aesthetics, and live events.

This isn’t a routine posting job — it’s for someone who can conceptualize creative, trend-driven campaigns and turn everyday café life into Instagram gold.

What You’ll Do

Ideate & create viral campaigns : Think beyond posts — create content ideas, reel scripts, and concepts that connect emotionally and visually.
Lead the creative team : Work with designers, videographers, and influencers to bring ideas to life with high-quality visuals and storytelling.
Plan monthly content strategy across Instagram, Facebook, and YouTube Shorts — focusing on café experiences, food stories, and live events.
Build influencer relationships : Identify, collaborate, and execute with food bloggers and lifestyle creators to expand brand reach.
Direct and supervise photoshoots & reel shoots , ensuring every frame reflects the brand’s personality.
Track trends, analytics, and audience insights to guide future campaigns and improve performance.
Occasionally coordinate paid promotions (Meta & Google) to boost top-performing content.

Who You Are

Minimum 3 years of experience in social media marketing or content creation — preferably with cafés, restaurants, or hospitality brands.

A creative thinker who can spot trends early, adapt them to brand storytelling, and produce scroll-stopping content.

Excellent at visual storytelling, campaign ideation, and influencer collaboration.

Up-to-date with Instagram Reels trends, hooks, captions, and formats that go viral.

Great coordination skills — able to lead a creative team and get things done.

Bonus : You’ve been a food blogger , content creator, or have handled F&B pages that built strong engagement.

Perks & Benefits

🍴 Free restaurant coupons worth ₹20,000 / month across our brands.

💸 Performance bonuses for creative and viral campaign success.

⏰ Flexible work culture (Monday–Saturday, 11 AM – 7 PM).

🎯 Direct access to brand founders and full creative freedom to experiment.

🌟 Work on real, exciting hospitality brands that value creativity and growth.

Reporting & Collaboration

Reports directly to the Founder .

Works with an in-house graphic designer, videographer, and influencer partners.

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Brand Storyteller • New Delhi, Republic Of India, IN

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