Digital ad operations

About Us

Focaccia Digital is a 2-year-old, next-gen ad-tech company enabling brands to unlock full-funnel advertising in a ROAS-focused manner. Our solutions currently span Connected TV (CTV) advertising, Apple advertising, and Social media advertising & commerce ads.

About the Role

We are seeking a hands-on Operations Manager – Social Media & Biddable Platforms to join our fast-growing team. This role is ideal for someone who has experience managing campaigns on Google Ads and Meta (Facebook, Instagram)—with proficiency in at least one of the platforms being a must. The candidate should also have a strong understanding of performance marketing across objectives such as lead generation, app installs, and conversion-driven campaigns.

Key Responsibilities

1. Campaign Planning & Solutioning

Work with the BD team to understand client briefs and craft effective media plans.

Forecast campaign performance metrics, recommend audience targeting, and outline creative requirements.

2. Campaign Operations – Execution, Management & Optimisation

Execute end-to-end campaign setup, monitoring, optimisation, and reporting on Meta and Google Ads.

Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives.

Deliver insights, performance reviews, and actionable recommendations to clients.

3. Client Communication & Coordination

Lead campaign performance discussions and present optimisation strategies to clients.

Ensure clear, proactive communication with internal teams and external stakeholders.

Required Skills & Experience

2–5 years of experience in campaign planning & operations within digital marketing, preferably in an agency environment.

Proficiency in at least one major biddable platform (Meta or Google Ads); knowledge of both is preferred.

Strong expertise in performance marketing campaigns (lead generation, app installs, conversion campaigns).

Analytical skills to interpret campaign data and translate it into insights.

Excellent written and verbal communication skills, with client-facing experience.

Why Join Us?

Be part of a next-gen ad-tech company shaping the future of digital media.

In addition to the core role of Biddable & Social Media, the candidate can get an opportunity to work across innovative formats like CTV, retail media, and social commerce.

Fast-paced, collaborative environment with room to grow your expertise.

Join the leadership team behind billion-dollar adtech businesses of India