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Key Account Manager- Corporate Sales

Key Account Manager- Corporate Sales

Indigo 91.9 FMBharatpur, IN
12 days ago
Job description

Locations : Bangalore, Mumbai and Delhi

Experience : 2-4 years in Radio Industry

About the Role :

Radio Indigo 91.9 FM, Bangalore’s leading International music and lifestyle station, seeks a dynamic Key Account Manager to drive corporate sales and revenue growth. This role demands a hardcore sales professional with a proven track record of managing high-value corporate accounts, negotiating strategic partnerships, and delivering integrated advertising solutions.

Key Responsibilities :

  • Drive revenue via FCT (Fixed Commercial Time), non-FCT (branded content, sponsorships), Delta clients (new acquisitions), and web radio / digital integrations.
  • Conceptualize and sell large-scale branded properties (e.g., event sponsorships, custom shows) and content-led solutions tailored to corporate clients.
  • Optimize revenue from non-prime time inventory through innovative packaging and pricing strategies.
  • Acquire, retain, and upsell corporate accounts by deeply understanding client objectives (branding, ROI, reach) and crafting data-backed proposals.
  • Negotiate long-term deals, ensuring alignment with client budgets and Radio Indigo’s revenue goals.
  • Maintain rigorous sales discipline : daily call reports, weekly performance updates, monthly sales plans, and competitor / market analysis.
  • Forecast revenue projections and identify growth opportunities through market trends.
  • Partner with the creative team to translate client briefs into compelling radio / digital campaigns.
  • Liaise with the collections team to ensure timely payment recovery and minimize receivables.

Must-Have :

  • 2-4 years of hardcore sales experience in radio, specifically handling corporate / agency accounts.
  • Expertise in selling FCT, non-FCT, and integrated media solutions (radio + digital).
  • Proven ability to meet aggressive revenue targets and negotiate high-value deals.
  • Strong analytical skills for sales reporting, market analysis, and client ROI measurement.

    • Preferred :

  • Prior experience in radio, TV, or print media (radio candidates prioritized).
  • Existing network of corporate clients / agencies in Bangalore.
  • Proficiency in CRM tools and MS Office (Excel, PowerPoint).

    • Why Join Radio Indigo?

  • Work on premium clients and innovative campaigns.
  • Competitive incentives + growth-driven culture.
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    Key Account Manager • Bharatpur, IN