YouTube Specialist

Key Responsibilities :

Content Analysis & Strategy

Evaluate videos for monetization eligibility (ads, sponsorships, memberships).

Suggest content strategies to maximize ad revenue and audience engagement.

Revenue Optimization

Implement YouTube’s monetization features.

Monitor RPM, CPM, watch time, and click-through rates to optimize revenue.

Compliance & Policy Management

Ensure content follows YouTube’s monetization policies and copyright rules.

Manage demonetized videos and appeal processes.

Analytics & Reporting

Track performance using YouTube Analytics and third-party tools.

Prepare revenue and performance reports for management.

Collaboration & Marketing

Coordinate with creators, editors, and marketing teams to enhance content reach.

Explore brand deals, sponsorships, and affiliate partnerships.

Skills Required :

Strong understanding of YouTube algorithms and monetization policies.

Knowledge of SEO and audience retention strategies.

Analytical mindset with data interpretation skills.

Communication and negotiation skills for brand partnerships.

Familiarity with video editing and content creation is a plus.