E-Commerce Marketing ExecutiveConfidential • Pune

E-Commerce Marketing Executive

Confidential • Pune

26 days ago

Job description

Creating awareness through articles, blogs, and industry events and conferences.

Running digital lead generation campaigns for new customer acquisition (industry-wise / region-wise).
Lead nurturing via email sequences, video marketing, newsletters, and webinars.
Developing case studies, testimonials, and value demos to drive conversions.

Online Sales Enablement

Communicating value propositions and creating online sales tools, training materials, and collaterals.

Facilitating webinars.

Developing and deploying digital content to enable the customer journey from awareness to conversion and drive customer engagement.

Collaborating with Sales, Inside Sales, and Customer Success teams to execute integrated marketing campaigns.

Subscriber Engagement and Retention

Designing marketing initiatives, sales promotions, and product promotions to drive continuous business growth on the platform.

Implementing marketing touchpoints to activate inactive subscribers.

Customer Events Tradeshows

Expanding regional penetration in industrial areas by participating in local industry events, roadshows, and exhibitions.

Customer Surveys and Insighting

Conducting regular customer feedback surveys and interviews to gather customer insights.

Ideal Candidate Profile General Background

Graduate / Postgraduate in Marketing Management / Communication.

Demonstrated experience in B2B SaaS marketing, product marketing, or B2B industrial marketing.

Hands-on experience in email marketing, webinars, and online lead generation.

Preferred industry experience : B2B SaaS Marketing, E-Commerce.

Technical Competency

Knowledge of MS Office applications.

Experience with email marketing and WhatsApp marketing tools.

Proficiency in Canva or other design tools.

Content writing skills preferred.

Presentation / Communication Skills

Strong written and verbal communication skills.

Ability to communicate effectively with both external and internal customers.

Soft Skills

Confident and assertive.

Analytical mindset.

Team player.

Skills Required

Digital Marketing, B2b Marketing, Lead Generation, Email Marketing, Content Marketing

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Marketing Executive • Pune

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