Urgent : Campaign Specialist

You will own all Paid Marketing channels and will work with the agency to deploy,

monitor and strategise ad serving on these channels.

• Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across all platforms with a focus on lead quality and volume
• Planning digital marketing budgets across all geographies and channels
• Efficiently deploying budgets by interfacing with the agency for optimal outputs
• Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints
• Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel
• Work closely with product and marketing teams to plan and execute 360 degree campaigns
• Research, assess and implement best and emerging industry practices
• Run experiments with clear success / failure metrics

Roles & Responsibilities