AVP_ Performance Marketing (Amazon Ads)

Talasha has been mandated to hire an Assistant Vice President- Performance Marketing (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for children

Responsibilities -

Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies

Deliver the ROI / ROAS targets & own the performance marketing P&L

Lead the team in executing & optimising the amazon PPC campaigns

Create automated dashboards for periodic reporting on amazon sales & spends. Optimise the amazon advertising metrics on a regular basis including conversion rates, bid strategies, impression shares, etc

Optimise conversions studying relevant search terms using tools like helium and targeting relevant audiences

Partner with the Amazon to create competitive Joint Business Plans, DSPs, etc

Study competitor strategy & marketing benchmarks, conduct market research for new product ideas & category trends

Collaborate cross-functionally with inventory planners, brand marketers, supply chain etc to improve customer experience

Good to have -

At Least 4 years experience in amazon advertising (AMS)

Experience in owning the amazon marketing P&L

Experience in baby category preferred

CTC - Upto Rs.25 Lakhs (Based on last drawn)

Location - Dadar, Mumbai