PPC Lead

We are looking for an experienced Digital Lead for a 360-degree performance marketing agency based out of Mumbai. The ideal candidate should have over 4 years of experience handling performance marketing campaigns on Google, Meta, and other third-party platforms.

Please find the detailed job description below.

Role Overview :

The PPC Lead will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, and relevant third-party platforms. This role requires strong analytical abilities, hands-on execution skills, and comfort working with data, CRM tools, and reporting dashboards. The ideal candidate will have a deep understanding of the full marketing funnel, be able to independently conduct audits, and confidently use GTM and analytics tools to drive performance improvements.

Key Responsibilities :

Develop and manage performance marketing strategies across Google Ads, Meta Ads, and selected third-party platforms.

Execute campaigns end-to-end, including planning, setup, optimization, and reporting.

Conduct detailed account audits to identify gaps, opportunities, and areas for improvement.

Use CRM tools to assess lead quality, campaign impact, and customer journeys.

Work with Google Tag Manager for event setup, tracking validation, and tag improvements.

Analyze campaign performance using Google Analytics and other analytics tools to derive actionable insights.

Build and manage audience segments, including first-party, third-party, and interest-based audiences.

Prepare performance reports using Excel and Google Sheets, showcasing proficiency in formulas, pivot tables, and data visualization.

Collaborate closely with internal teams to align on goals, budgets, and business outcomes.

Stay updated with new platform features, industry trends, and best practices.

Required Skills :

• Strong experience in Google Ads, Meta Ads, and audience management.
• Good understanding of CRM platforms and their integration with paid media.
• Hands-on experience with GTM, analytics tools, and data validation.
• Ability to interpret data and convert insights into actionable decisions.
• Proven track record in PPC audits and performance improvement projects.
• Strong knowledge of Excel and Google Sheets, with the ability to build structured, visually clear reports.
• Comfortable working in a fast-paced environment, with ownership and accountability.

If you meet the qualifications and are interested in this opportunity, please send your profile along with the following details to bhakti@quantastic.in with the subject line "Applying for Digital Marketing Lead" and the following details : your current CTC, expected CTC, joining availability & current location.

The candidate should own a laptop