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Omnichannel Design Strategist

Omnichannel Design Strategist

Lenskart.comBengaluru, Republic Of India, IN
3 days ago
Job description

Product Design : Online App, Growth & Omnichannel Experience

Lenskart.Com

  • Full-time
  • Bengaluru, Karnataka, India (On-site)

Company Description

At Lenskart , we are transforming the way the world experiences vision. From launching as an online eyewear platform in 2010 to becoming a global omnichannel leader across India, Dubai, KSA, Singapore, Thailand, and Japan , Lenskart has redefined retail by blending technology, design, and customer experience.

  • Our online app is the centerpiece of this transformation — driving new customer acquisition, engagement, and conversions across our global footprint. It’s not just a shopping platform;
  • it’s a connected, personalized, and immersive experience that seamlessly bridges digital journeys with offline discovery in our stores.

    Role Description

    We’re looking for a Product Design to shape the design vision and user experience for one of Asia’s most impactful consumer platforms. This role combines UX strategy, visual design, and design leadership , focused on creating intuitive, beautiful, and high-performing experiences that power growth across Lenskart’s omnichannel ecosystem .

    You’ll design for millions — helping users discover, try, and buy effortlessly across devices, languages, and markets. You’ll collaborate with product, engineering, growth, and data teams to create experiences that delight customers while driving measurable business outcomes.

    Key Responsibilities

  • Lead the design vision, strategy, and execution
  • Build and evolve a world-class design system that ensures consistency and scalability across global markets.
  • Drive user research and experimentation to uncover insights that shape app journeys for discovery, purchase, and engagement.
  • Partner with product and engineering to prototype, test, and iterate rapidly across features that drive acquisition, personalization, and omnichannel flow.
  • Use AI and behavioral data to craft personalized, intelligent design experiences that adapt to users’ needs and contexts.
  • Ensure the app experience seamlessly connects digital and retail touchpoints , making transitions between online and store interactions frictionless.
  • Mentor and grow designers, fostering a culture of excellence, curiosity, and customer obsession.
  • Advocate for design across the organization — influencing business and product decisions with user-centered thinking.
  • Qualifications

  • 2+ years of experience in Product Design, UX / UI Design, or Experience Strategy , ideally in consumer tech, e-commerce, or omnichannel platforms .
  • Proven track record of designing mobile-first experiences at scale, with measurable impact on growth, retention, and user delight.
  • Deep expertise in interaction design, visual storytelling, and data-informed design decisions .
  • Familiarity with AI-driven personalization , design systems, and experimentation frameworks (A / B testing, UX analytics, etc.).
  • Strong portfolio showcasing end-to-end design thinking — from insight to prototype to shipped experience.
  • Excellent communication and leadership skills to work cross-functionally with product, data, and business teams.
  • Degree in Design, HCI, or related field;
  • advanced design qualifications or experience leading design teams is a plus.

    Why Lenskart

  • Shape the design of one of Asia’s top omnichannel apps used by millions.
  • Build a global, AI-first design ecosystem that spans countries and brands.
  • Collaborate with cross-functional teams in product, data, and growth across multiple geographies.
  • Work in a fast-paced, design-driven organization that values innovation, craft, and impact .
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    Design Strategist • Bengaluru, Republic Of India, IN

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