Lead Data Analyst

Job Title : Lead Data Analyst – Marketing Data & AI

Experience :  6–8 Years

Role Type :  Contract

Role Overview :

We are seeking an experienced  Lead Data Analyst with deep expertise in  Customer Data Platforms (CDP) ,  Agentic AI ,  data management , and  marketing analytics . This role focuses on enabling data-driven decision-making and optimizing customer engagement through advanced analytics, AI, and integrated marketing data ecosystems. The ideal candidate has strong technical and analytical skills, extensive experience in  Adobe Analytics ,  ROI measurement , and  customer loyalty analysis , and the ability to translate complex data insights into actionable business strategies.

As a Data Analyst Lead, you will serve as the technical backbone for cross-channel data integration, campaign measurement, and AI-driven personalization, ensuring seamless collaboration between marketing, product, and data engineering teams.

Key Responsibilities :

• Lead the design and implementation of  data models and pipelines  supporting marketing analytics and customer intelligence.
• Integrate and manage data from  Customer Data Platforms (CDPs) , CRM, and marketing automation tools to create a unified customer view.
• Leverage  Agentic AI  and  Gen AI  frameworks to automate analytical workflows and drive advanced insights.
• Analyze marketing performance across channels to measure  ROI , customer engagement, retention, and lifetime value.
• Build scalable  dashboards, reports, and visualizations  for marketing and executive stakeholders using tools like  Tableau, Power BI, or Looker .
• Develop and apply  machine learning models  for segmentation, churn prediction, personalization, and recommendation systems.
• Drive experimentation and  A / B testing  to evaluate marketing effectiveness and optimize performance.
• Ensure  data quality, governance, and compliance  across data systems, analytics platforms, and pipelines.
• Partner with Marketing, Product, Data Science, and Engineering teams to define KPIs, optimize customer journeys, and enhance  customer loyalty initiatives .
• Translate analytical findings into  strategic recommendations  to improve marketing performance and business outcomes.

Requirements :

Preferred Qualifications :