Digital Optimization Executive

Role Overview : Senior Executive - Digital (CRO & SEO)

Key Responsibilities :

• Conversion Rate Optimization (CRO) :
• Landing Page Optimization : Optimize landing pages, forms, and CTAs to improve conversion rates.
• A / B Testing : Lead and implement A / B tests to improve site performance and conversion funnels.
• User Flow Analysis : Analyse user flows and make adjustments to improve the visitor experience, reducing drop-off rates and improving lead generation.
• Listing on aggregator sites
• Inhouse SEO Execution :
• On-Page SEO : Execute on-page SEO strategies, including keyword optimization, meta tag updates, header tags, and internal linking.
• Technical SEO : Oversee technical SEO efforts like improving site speed, mobile optimization, and other technical aspects of SEO.
• Backlink Strategy : Implement and manage a backlink acquisition strategy to improve website authority and organic rankings.
• Inhouse Reporting and Analytics :
• Track and report on SEO performance, including keyword rankings, organic traffic, and conversion rate improvements.
• Use tools like Google Analytics, Google Search Console, and Hotjar to analyze performance and provide actionable insights.