Market Development Manager - Chennai

Key Responsibilities (KRAs)

• In-Store Activation Execution :
• Ensure that product placements, signage, and displays are strategically positioned to capture customer attention
• Execute in-store display, promotions, and activations in line with brand guidelines. Coordinate with vendors, depots, and local sales team for visibility implementation
• Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas
• Visual Merchandising Excellence :
• Maintain visual merchandising across dealer points by periodic visits to A and B Class outlets
• Replenishing and maintaining brand assets during retail outlet visits
• Train and guide store staff on effective merchandising techniques, ensuring they are equipped to maintain visual standards and enhance customer engagement.
• Local Trade Show execution :
• Plan end to end process for local trade show execution, like scouting property, arranging all elements like food, sound system, gifts etc
• Data Analysis and Reporting :
• Monitor competition merchandising initiatives. Provide regular reports offering insights into the impact of merchandising efforts and recommending changes as needed.
• Competition tracking – Visibility
• Cross-Functional Collaboration :
• Work closely with the marketing, sales, supply chain (depot) teams to align merchandising efforts with broader business goals.
• Communicate and coordinate with regional sales representatives to ensure seamless execution of strategies and gather on-ground insights.

Qualifications And Requirements

MUST HAVE REQUIREMENTs

Skills Required

Merchandising, Visual Merchandising, Retail Marketing, vendor coordination , trade show planning, Data Analysis