Director Strategic Marketing

Job Description – Director Strategic Marketing

Location :  Chennai / Coimbatore

Experience :  10+ years

Department :  Marketing

Employment Type :  Full-time

About iNextLabs

iNextLabs is a fast-growing IT and Gen-AI-based software development company specializing in building next-generation AI-driven solutions for enterprises across HR, customer support, IT, and sales. With a global presence in India, Singapore, and the UAE, we help organizations harness Generative AI to drive growth, efficiency, and digital transformation.

Role Overview

We are seeking a highly experienced and dynamic  Strategic Marketing Head  to lead our marketing function. The ideal candidate will have strong expertise in  IT and Generative AI service marketing , proven leadership in digital marketing, and the ability to craft and execute growth-focused strategies. This role requires a strategic thinker who can lead campaigns, build brand visibility, drive lead generation, and spearhead both online and offline marketing initiatives across India, Singapore, Malaysia, and the UAE.

Key Responsibilities

• Leadership & Strategy
• Head the marketing team and oversee digital, content, and event marketing functions.
• Develop and execute strategic marketing plans aligned with business objectives.
• Position iNextLabs as a thought leader in the IT and Gen AI domain.
• Digital Marketing & Lead Generation
• Drive digital marketing campaigns across SEO, SEM, paid ads, social media, and content marketing.
• Set up and optimize lead generation funnels to support sales growth.
• Measure ROI and optimize campaigns for maximum impact.
• Events & Brand Presence
• Plan and execute participation in  industry events, conferences, and trade shows .
• Organize  webinars, workshops, and in-person events  across India, Singapore, Malaysia, and UAE.
• Build strategic partnerships and alliances for brand visibility.
• Team & Collaboration
• Lead and mentor a team of digital marketers and content creators.
• Collaborate with sales, product, and leadership teams to align marketing strategies.
• Manage vendor and agency relationships for campaigns and events.

Qualifications & Skills

What We Offer

Skills Required

Digital Marketing, Analytics, Automation Tools, Content Marketing, Sem, Social Media, Seo