Zonal Sales Manager - East

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Rupa is today one of the best knitwear brands in India, covering the entire range of knitted garments from innerwear to casual wear. Over the years, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

Rupa believes in moving ahead not just in terms of volumes, but also in technology and product innovations. In line with evolving consumer preferences and market demands, Rupa periodically introduces new varieties in each sub-brand. These products incorporate the latest fabric innovations, cutting-edge production techniques, and advanced design elements to give the finest experience of style and comfort to the end-user.

Its Brands includes : Rupa Frontline, Macroman, Thermocot, Softline, etc.

We are seeking a highly motivated and experienced Zonal Sales Manager for East Region based at Kolkata, to oversee and drive sales operations within a designated geographic zone. The ideal candidate will be responsible for achieving sales targets, managing and developing a team of Area Sales Managers and Sales Executives, and implementing effective strategies to expand market presence, boost revenue, and strengthen customer relationships.

Role Requirement :

Education : MBA / PGDM in Marketing is preferred.

Experience : Minimum 12-15 years of experience in Channel Sales & Distribution.

Industry Exposure : Must have working experience in Textile / Fashion & Apparel / Knit-wear.

Geographical Exposure : Must have experience in East Zone - West Bengal, Orissa, Jharkhand, Bihar, North East.

Key Responsibilities :

Sales Strategy & Execution :

Develop and implement zonal sales strategies aligned with company goals.

Set and monitor sales targets for the zone and ensure target achievement.

Identify growth opportunities within the zone to increase market share.

Team Leadership :

Lead, mentor, and manage a team of Area Sales Managers and Sales Executives.

Conduct regular performance reviews and provide coaching for skill development.

Foster a high-performance, results-oriented culture across the sales team.

Market & Customer Management :

Build and maintain strong relationships with key distributors, retailers, and channel partners.

Monitor market trends, competitor activities, and customer feedback.

Ensure excellent customer service and address escalated customer issues promptly.

Reporting & Analytics :

Track and analyze sales data, zone performance, and etc.

Prepare and submit periodic reports on zonal performance to senior management.

Use data to forecast sales and plan inventory.

Collaboration :

Work closely with marketing, supply chain, and product teams to align zonal operations.

Coordinate product launches, promotional activities, and other brand initiatives.

Skills :

Strong leadership skills with the ability to motivate teams and achieve goals.

Excellent communication, negotiation, and interpersonal skills.

Team Handling - East Zone.

Analytical mindset with the ability to make informed decisions.

Results-oriented with a passion for driving business growth.

Proficiency in Microsoft Office and retail management software.

Strong understanding of the regional market and customer behavior.

Interested candidates, please share your updated resume at

olimita.hr@rupa.co.in & piyali.hr@rupa.co.in