Primary :

• To generate enquiries direct or through dealers and converting it to orders in minimum possible time.
• Building Customer relations which in turn would help in developing the L&T brand
• Providing market inputs which can be used to benchmark LTVL technically & commercially
• Keeping oneself aware of the upcoming projects and providing necessary inputs to management for the necessary preparation if required for maximizing the business from that project.
• New customer development to increase the market coverage and explore the complete potential of the territory allotted
• Application selling - Visiting end customers and consultants and providing solutions based on the service involved.
• Payment collection ( including LD negotiations )
Secondary :
• MIS Reports
• Co-ordinating with plant for status of order and other allied activities for primary responsibilities