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Field Sales Officer
Field Sales OfficerWhite Force Group • goa, goa, in
Field Sales Officer

Field Sales Officer

White Force Group • goa, goa, in
21 hours ago
Job description

Exp - 1+ years

CTC - 4.2 Lpa

FMCG, Pharma, Pet Care preferred

Key Responsibilities

1. Target Achievement & Sales Performance

  • Achieve monthly, quarterly, and yearly sales targets.
  • Drive product dilution from Distributors / Super Stockists.
  • Increase active counters and pet shops stocking the products.
  • Ensure product availability and visibility in all assigned markets.
  • Ensure timely payment collection from distributors

2. Team Coordination & Execution Discipline

  • Conduct daily coordination meetings with the ASM.
  • Follow the tour plan and Beat Plans without deviation.
  • Ensure smooth communication between sales teams, distributors, and internal
  • departments.

    3. Market Penetration & Expansion

  • Conduct regular market visits to understand customer and consumer needs.
  • Analyse competitor trends and share insights with ASM.
  • Maintain strong relationships with existing clients and gather regular feedback.
  • Identify and convert new customers to expand market coverage.
  • Support the creation of an efficient and cost-optimised distribution channel.
  • 4. Sales Strategy & Reporting

  • Prepare and share daily sales and performance reports with ASM.
  • Participate actively in product promotions and visibility initiatives.
  • Track performance vs. targets and execute corrective actions.
  • Track Distributor’s Stock and Secondary Sales on weekly basis.
  • Track Schemes Enrolments so that it should be completed timely.
  • 5. Compliance & Ethical Standards

  • Adhere strictly to company SOPs and field activity guidelines.
  • Submit monthly TA / DA to ASM by the 5th of every month.
  • Submit next month’s Travel Plan by the 25th of every month.
  • Ensure all interactions follow company policies, code of conduct, and ethical
  • standards.

  • Maintain transparency and avoid any miscommunication within the team or with
  • customers.

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