Regional Manager - Yes Bank Branch Banking

Position Title

Regional Manager

Department

YES Bank –Branch Banking

Level / Band

Manager Level / 401

Role Summary :

• To manage sales and business objective of the cluster, meeting or exceeding key targets
• To ensure achievement of sales targets with optimal market coverage
• To plan resource allocation and be responsible for financial viability of the cluster
• To effectively lead and manage his sales team by providing them with ongoing coaching
• To ensure that the sale behavior, sales ethics and sales practices of the sales team comply with company standards and regulations
• To closely work with the supervisor to design sales strategies and initiatives that will cause improvement of sales performance across
• Organizational Relationships

Reports To

Zonal Sales Manager

Supervises

KAM / AKAM / RM

• Job Dimensions

Geographic Area Covered

Circle

Internal Stakeholders

Training

Product Management

Marketing

Branch Operations

Distribution Operations

External

Channel Partner

• Key Result Areas

Achieve ANP

targets through assigned branches

• Achieve pre-set business targets on ANP, case count, active branch, active sales staff and various KPIs for branch banking and cards vertical
• Work collectively with the branch manager on the business strategies and implementation plans
• Visit allocated branches regularly to supervise process and operations
• Interact regularly with Relationship Managers to achieve required sales target
• Training Relationship Managers in presentation & selling skills
• Joint Sales Calls with sales team on calls on calls with high-ticket clients
• Develop and maintain strong relationship and rapport with bank managers to ensure achieve business nos.

Training of the sales team

• Train the Relationship Managers and bank’s frontline staff on the products, sales technique, prospecting, objection handling and sales operation and process etc
• To train the Relationship Managers on Presentation and Selling Skills
• Conduct sessions on product pitching and query handling for RMs

Monitor sales & provide support

• Analyze the productivity of RM’s to ensure they are delivering as per expectations. Suggest the developmental changes and intervene as and when required.
• Ensure that the high performers are suitably rewarded & kept motivated
• Maintain and observe Company’s internal control and standards
• Act as an escalation point for issues pertaining to policy issuance

Arrange various contests & events for the sales team as well as the customers

• Communicate all marketing and sales programs to bank’s frontline staff and ensure awareness and articulation
• Fulfill the approval requirements
• Analyze the customer response to events to judge the feasibility of the events in terms of leads generated vs. the money spent

MIS & Reporting

• Design and circulate business MIS and reports to various stakeholder as required
• Analyze data cuts on Business Performance and share the findings with the supervisors

Risk

• Participate in risk mitigation plans, contingency planning, and business continuity

programs by executing and reporting within defined timelines. Highlight and recommend process gaps, flaws and process changes.

• Skills Required

Technical

• Product / Subject matter expertise
• Team Management skills
• Mentoring skills
• Business perspective & planning
• Performance Management skills
• Finance / Insurance industry awareness
• Interviewing skills
• Self management
• Problem solving skills
• Peer level co-ordination and influencing skills

Behavioral

Essential

Desired

Interpersonal skills

Communication skills

Creative thinking skills

Supervising / Leadership skills

Teamwork Skills

Influencing skills

Relationship Building skills

Decision making skills

• Incumbent Characteristics

Essential

Desired

Qualification

PG / MBA

Experience

8 -10 years Sales Experience