Head of Growth & Marketing

Our client is a healthcare product company headquartered in Illinois with its India office in Bengaluru.

Key Responsibilities :

1. Co-create and execute creative growth marketing strategies and roadmaps for the mobile

application, aligned with the overall marketing objectives and company's revenue goals.

2. Drive user acquisition, both organic and paid, to increase app downloads and user base.

3. Conduct scalable growth experiments to continuously test for and establish product-market

fit, and improve user onboarding and in-app engagement.

4. Execute coherent content strategies, including creation of digital marketing assets such as

app store creatives, landing pages, and promotional materials, to enhance app visibility and

drive user engagement.

5. Collaborate with cross-functional teams to gather user feedback, identify opportunities for

app enhancements, contribute to product roadmap decisions and prioritize product

changes to align with changing user needs to target new user segments and unlock growth.

6. Plan and execute marketing campaigns across all channels used for digital marketing,

promotions, and customer communications, including app, website, social media, email

marketing, influencer and affiliate partnerships, and content marketing.

7. Work closely with the design team to create intuitive and visually appealing user interfaces

that enhance the app's usability and overall user experience.

8. Lead, coach, and effectively manage the performance of both product and marketing

teams by focusing on setting goals, monitoring progress, and implementing efficiencies.

9. Monitor and analyze key performance indicators (KPIs), app performance metrics, app

usage data, and user behavior and feedback using analytics tools.

10. Stay updated with the latest trends and best practices in marketing, app store guidelines,

and data privacy regulations to identify trends, optimize marketing spends, ensure

compliance and inform future strategy.

11. Provide ongoing oversight and management of revenue targets and ROI achieved,

working with finance and management to prepare budgets and justify marketing spends.

12. Provide regular updates to the management on digital marketing progress, key milestones,

and performance metrics.

Required Skills :

1. Customer-centric mindset, with a strong understanding of user needs, preferences, cultural

nuances and behaviors of Indias digital market and app users.

2. Strong understanding of mobile app development platforms, frameworks, and

technologies, and user experience (UX) design principles, as well as their impact on app

performance and user experience.

3. In-depth knowledge of digital and mobile app marketing strategies for user acquisition,

retention, and engagement as metrics to leverage and drive overall growth.

4. Excellent analytical skills, and proficiency in using analytics tools, such as Google Analytics,

Firebase, Sensor Tower, and Power BI, to track user behavior and engagement, analyze

app performance, competitor metrics, and campaign results to derive actionable insights

and make data-driven decisions.

5. Strong understanding of mobile app ecosystem, app store guidelines, and industry trends to

develop effective growth strategies.

6. Familiarity with regulatory requirements and data privacy in the healthcare industry.

7. Strong project management skills, with the ability to prioritize tasks, manage multiple

campaigns and product enhancements simultaneously in a fast-paced environment.

8. Exceptional communication and interpersonal skills, with the ability to collaborate

effectively with cross-functional or cross-cultural teams, stakeholders, and external partners.

9. Creative thinking and ability to develop innovative strategies to drive sustainable growth.

10. Strong leadership skills, personal and professional integrity, and proven ability to influence

and motivate cross-functional teams towards a common vision and goal.

Qualifications :

Bachelor's degree in computer science, engineering, marketing, business administration, or a

related field. A master's degree or additional certifications in product management or digital

marketing are a plus.