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Search Engine Optimization Specialist

REBORN SKIN INTERNATIONAL CLINICS PVT LTDPune, Maharashtra, India

12 days ago

Job description

SEO Specialist – Reborn Skin and Hair Clinics

Location : On-Site (Pune office)

Experience : Minimum 5 years

Industry : Dermatology | Aesthetics | Hair Restoration

Preferred Background : Experience in medical, cosmetic, wellness, or healthcare industry

About Reborn Skin and Hair Clinics

Reborn is a growing chain of premium skin, hair, and aesthetic clinics across Pune, Hyderabad, and Goa. We specialize in advanced dermatology, hair restoration, and cosmetic treatments delivered with clinical precision and luxury care. We're now expanding our digital footprint and looking for a seasoned SEO expert to lead our organic growth journey.

Role Overview

We are seeking a result-driven SEO Specialist with strong analytical skills and hands-on experience in ranking websites in the healthcare or wellness space. The ideal candidate will manage our on-site and off-site SEO strategy, optimize clinic landing pages and blogs, track rankings, fix technical issues, and collaborate with the content and tech teams to improve visibility, traffic, and leads.

Key Responsibilities

Develop and execute end-to-end SEO strategies aligned with business and marketing goals
Conduct keyword research, competitor analysis, and site audits regularly
Optimize website content, structure, and landing pages for Google EEAT and local SEO
Track rankings, CTRs, bounce rates, and conversions using tools like Google Search Console, GA4, and SEMrush / Ahrefs
Collaborate with the content team to create high-performing, keyword-optimized blogs and pages
Improve page speed, resolve crawl issues, and ensure mobile responsiveness and Core Web Vitals compliance
Manage backlink building strategies (guest posts, outreach, directories, etc.)
Lead local SEO for all clinic locations (GMB optimization, local citations, reviews, etc.)
Stay updated with algorithm updates, industry trends, and SEO tools
Report weekly / monthly performance, KPIs, and action items

Requirements

5+ years of proven SEO experience (agency or in-house)

Strong understanding of search engine algorithms, on-page, off-page, and technical SEO

Proficiency in tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.

Experience with WordPress, Elementor, and site builders

Familiarity with Google EEAT principles, schema markup, and mobile-first indexing

Excellent communication, reporting, and project management skills

Medical / healthcare domain knowledge or past experience in a clinical or wellness brand is strongly preferred

What We Offer

Work with a fast-growing aesthetic brand in India

Creative freedom and ownership of SEO strategy

Access to doctors, designers, and full marketing support

On-site role with a collaborative team

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Search Engine Optimization Specialist • Pune, Maharashtra, India