Marketing and Brand Development Lead

Job Title : Marketing Manager - Real Estate

Department : Sales & Marketing

Reporting To : Head of Sales & Marketing / General Manager - Marketing

Work Location : Bangalore, Karnataka (Koramangala)

Job Purpose :

To plan, develop, and execute marketing strategies that enhance brand visibility, generate quality leads, and drive sales for residential and commercial real estate projects. The Marketing Manager will oversee digital, offline, and event-based marketing initiatives to ensure consistent branding and effective communication across all channels.

Key Responsibilities :

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.
• Define marketing budgets, timelines, and performance KPIs.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with the sales team to align marketing strategies with sales objectives.

2. Branding & Communication

3. Digital Marketing

4. Lead Generation & Events

5. Coordination & Reporting

Key Skills & Competencies :

Qualifications & Experience :