Digital Marketing Specialist

Position : Digital Marketing Specialist Location : New Delhi

We’re hiring a Digital Marketing Specialist!

Are you passionate about driving impactful campaigns, decoding data, and staying ahead of the ever-evolving digital trends? We’re looking for a creative and performance-driven digital marketer to join our growing team! If you thrive in a fast-paced environment, love strategizing and executing across platforms, and are ready to take brands to the next level—this role is for you.

Key Responsibilities

Paid Marketing & Lead Generation

• Strategize, launch, and optimize campaigns across Meta Ads, Google Ads, , and other platforms to generate qualified leads and drive sales.
• Continuously monitor ROAS, CPL, CAC and other key metrics; pivot campaigns based on real-time data.

Campaign Tracking & Analysis

Google Tag Manager (GTM) .

SEO & Website Optimization

AI-Driven Digital Marketing

AI-based strategies

in campaign design, content, and audience targeting.

Cross-Team Collaboration

Performance Reporting

Strategy & Execution

Live Streaming Support

Live sessions on social media using OBS (Open Broadcaster Software) .

Eligibility : Experience :

3–5 years in digital marketing with a proven focus on

performance marketing and lead generation

Paid Media Expertise :

Hands-on experience with

Google Ads, Meta Ads Manager, and

Campaign Manager.

Experience with

Amazon and Facebook Ads

will be an added advantage.

GTM & Analytics : Proficient in

Google Tag Manager ,

GA4 , and setting up accurate campaign tracking and event triggers

SEO Proficiency :

Strong understanding of

on-page, off-page , and

technical SEO

best practices

AI Fluency : Knowledge of

AI-driven marketing tools

and ability to integrate them into campaign strategies (ChatGPT, Jasper, HubSpot AI, etc.)

Reporting Skills :

Ability to analyze and present data using tools like

Google Data Studio ,

Excel , or

Looker

Cross-functional Collaboration :

Capable of supporting teams across creative, sales, and content on digital marketing initiatives

Communication :

Strong written and verbal skills with a collaborative and proactive mindset

Certifications (Preferred) :

Google Ads, Meta Blueprint, HubSpot, or similar digital marketing credentials

About the company : Founded in 2010, Tattva Creations is a digital first, integrated marketing company providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to marketing and brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals. Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach. Come, become a part of #TeamTattva and fast track your professional journey with one of the leading integrated marketing companies in India. We look forward to your application