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What You Should Know About This Job
THE POSITION
Shiv Nadar School, a progressive initiative by the Shiv Nadar Foundation, is redefining K-12 education with a focus on excellence, innovation, and holistic growth. We are seeking a sharp, strategic, and creatively driven brand leader to spearhead integrated marketing, high-impact storytelling, and world-class school learning events. The role demands an eye for detail, a mind for data, and sharp acumen to guide teams and partners across platforms, from digital to print to on-ground activations.
Key Responsibilities :
Brand Reach & Campaigns
Lead the development and execution of multi-channel brand strategies across ATL, BTL, digital, and experiential formats.Own and drive campaigns that position Shiv Nadar School as a leader in education, with brand consistency and creative excellence.Ensure alignment of all marketing efforts with school values, culture, and long-term vision.Experiential Marketing & Learning Events
Conceptualize and lead signature events that showcase the school's innovation, culture, learning, purpose and impact.Design and execute high-impact experiences with end-to-end precision-right from creative ideation to output of videos ensuring high-quality, strategic, and authentic reflections of student parent and faculty voices.Oversee the production of content assets including videos & podcasts : Collaborate with creative agencies, production houses, and media partners to execute and amplify reach across channels.Team & Stakeholder Management
Collaborate with cross-functional team including video editors, graphic designers, communication and campaigns teamsManage external stakeholders including creative and media agencies to ensure timely, high-quality outputs.Maintain strong internal partnerships across departments and campuses for cohesive brand execution.Data and Analytics
Translate complex marketing data into actionable insights through dashboards and KPI scorecards.Present monthly performance updates to senior leadership, aligning brand initiatives with school goals and strategic priorities.Use tools like Google Analytics, Meta Insights, and other reporting systems to drive continuous optimization.Required Experience & Skills
Min 12 years of relevant experience in brand marketing, preferably in sectors like education, consumer, or experiential marketing.Strong grasp of campaign management, storytelling, and full-funnel brand building.Experience working across traditional, digital, and experiential formats.Exceptional PPT and visual storytelling skills-must be able to translate ideas into compelling and infographic presentations.Advanced understanding of marketing analytics, digital metrics, and data dashboards.Proven experience managing agencies and leading creative teams.