Retention Marketing Director

Retention Marketing Director (Part-time)

Company : Mipikita

Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyalty. This part-time role is ideal for a results-oriented marketer with strong expertise in CRM, email automation, loyalty programs, cohort analysis, and customer engagement across multiple channels.

Key Responsibilities :

Develop and oversee retention, loyalty, and lifecycle marketing strategies to drive repeat purchases and increase customer LTV.

Build, optimize, and segment automated customer journeys across email, SMS, in-app, and other engagement channels.

Analyze customer cohorts, churn patterns, behavior signals, and retention metrics to identify high-impact opportunities.

Own CRM strategy, including segmentation, personalization, frequency optimization, and deliverability best practices.

Collaborate closely with product, performance marketing, and creative teams to ensure consistent messaging across the customer journey.

Lead A / B testing initiatives for messaging, incentives, user flows, and lifecycle campaigns.

Build dashboards and reporting frameworks to communicate retention performance, insights, and recommendations to leadership.

Manage loyalty program strategy, win-back flows, VIP segments, and high-value customer engagement tactics.

Requirements :

5+ years of experience in Retention Marketing, CRM, or Lifecycle Marketing (preferably in e-commerce, SaaS, or D2C).

Strong expertise with CRM tools and marketing automation platforms (Klaviyo, HubSpot, Braze, Iterable, etc.).

Deep understanding of user segmentation, behavior-based triggers, and lifecycle communication mapping.

Proven experience improving retention, repeat purchase rate, and customer LTV.

Ability to interpret data, build insights, and use analytics tools (GA4, Amplitude, Mixpanel, Looker, etc.).

Excellent communication skills and ability to work cross-functionally.

Creative mindset, strong ownership, and a passion for building long-term customer relationships.

Available for part-time, remote-friendly work.

Why Join Mipikita?

Flexible part-time schedule

Opportunity to drive end-to-end retention strategy

Collaborative and fast-moving team

High-impact role influencing customer engagement and business growth.

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