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Paid Media Specialist

Moksha Media GroupGurugram, Haryana, India

17 days ago

Job description

Position : Paid Media Specialist

Duration : Full Time

Location : Gurgaon

We are looking for a results-driven Paid Media Specialist with 6+ years of hands-on experience in planning, executing and optimizing performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, Marketplace ads (Amazon, Flipkart) and Quick commerce ads (Blinkit, Zepto) , etc.

The ideal candidate must have a strong command of Google Analytics , Mobile Measurement Platforms (Branch, Singular, Adjust) , Affiliate Marketing and should bring a strategic mindset to media planning and ROI driven campaign execution .

Key Responsibilities :

End-to-end management of paid media campaigns across Google, Meta, LinkedIn, Amazon, Flipkart, Blinkit, Zepto and other biddable platforms.
Media planning and budgeting aligned with client KPIs.
Performance analysis and daily optimization using Google Analytics , MMP tools & ad dashboards like Looker Studio , Power BI .
Drive and manage affiliate marketing integrations and performance.
Prepare and present detailed campaign reports, insights and recommendations.
Collaborate with SEO, Tech, Creative and Content teams for ad creatives, seamless campaigns.
Stay updated with industry trends, algorithm changes, and platform innovations

Must-Have Skills :

Strong expertise in Google Ads (Search, Display, PMax), Meta Ads, LinkedIn Ads.

Working knowledge of Amazon, Flipkart ads and Quick commerce ad platforms (Blinkit, Zepto).

Proficiency with Google Analytics , GTM, MMPs (Singular / Branch / Adjust).

Sound understanding of affiliate marketing models and publisher integrations.

Excellent analytical and communication skills.

Ability to manage multiple campaigns and deliver high performance under tight timelines.

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Paid Media Specialist • Gurugram, Haryana, India