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Paid Media Specialist

Paid Media Specialist

Moksha Media GroupGurugram, Haryana, India
14 days ago
Job description

Position : Paid Media Specialist

Duration : Full Time

Location : Gurgaon

We are looking for a results-driven Paid Media Specialist with 6+ years of hands-on experience in planning, executing and optimizing performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, Marketplace ads (Amazon, Flipkart) and Quick commerce ads (Blinkit, Zepto) , etc.

The ideal candidate must have a strong command of Google Analytics , Mobile Measurement Platforms (Branch, Singular, Adjust) , Affiliate Marketing and should bring a strategic mindset to media planning and ROI driven campaign execution .

Key Responsibilities :

  • End-to-end management of paid media campaigns across Google, Meta, LinkedIn, Amazon, Flipkart, Blinkit, Zepto and other biddable platforms.
  • Media planning and budgeting aligned with client KPIs.
  • Performance analysis and daily optimization using Google Analytics , MMP tools & ad dashboards like Looker Studio , Power BI .
  • Drive and manage affiliate marketing integrations and performance.
  • Prepare and present detailed campaign reports, insights and recommendations.
  • Collaborate with SEO, Tech, Creative and Content teams for ad creatives, seamless campaigns.
  • Stay updated with industry trends, algorithm changes, and platform innovations

Must-Have Skills :

  • Strong expertise in Google Ads (Search, Display, PMax), Meta Ads, LinkedIn Ads.
  • Working knowledge of Amazon, Flipkart ads and Quick commerce ad platforms (Blinkit, Zepto).
  • Proficiency with Google Analytics , GTM, MMPs (Singular / Branch / Adjust).
  • Sound understanding of affiliate marketing models and publisher integrations.
  • Excellent analytical and communication skills.
  • Ability to manage multiple campaigns and deliver high performance under tight timelines.
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    Paid Media Specialist • Gurugram, Haryana, India