Growth Marketing Leader

About Us

Unacademy is India’s largest learning platform, built with a mission to democratize education for every learner.

What began as a humble YouTube channel has evolved into a robust education ecosystem that brings together

top educators, high-quality content, and cutting-edge technology.

We serve millions of learners across the country, empowering them to succeed in competitive exams, pursue

professional upskilling, and build strong academic foundations. With a deep commitment to learner success, Unacademy is redefining how India learns — one student at a time.

Position : Growth Head / BDM

Employment Type : Full-Time

Location : Meerut

Role Overview

We are looking for a strategic and data-driven Growth Head to lead our user acquisition, engagement, and

retention efforts. This leadership role will be responsible for developing and executing growth strategies that

drive scalable impact across our learning ecosystem. You will work cross-functionally to optimize the entire

user journey while delivering measurable business results.

Key Responsibilities

• Develop Growth Strategies : Design and lead scalable, data-backed strategies to drive key business metrics

such as acquisition, activation, retention, referral, and revenue.

dashboards to track performance, cohorts, and funnel metrics, leveraging user behavior data and

customer feedback.

influencer, affiliate) and collaborate with marketing and product teams to optimize CAC and LTV.

data-driven strategies such as push notifications, email, and in-app messaging. Enhance user journeys and

lifecycle management in collaboration with product teams.

Experimentation & Testing : Develop and execute A / B and multivariate tests to optimize onboarding,

conversion funnels, and campaigns, fostering a culture of experimentation.

KPIs, and reallocate resources to maximize ROI.

positioning, messaging, and targeting strategies.

align on goals and priorities, serving as the central growth point of contact for leadership.

progress. Define and track OKRs to measure and drive accountability.

Requirements

MBA or relevant postgraduate degree preferred