PPC - Media Executive

Position Overview

We at Guru99.com are looking for a skilled Facebook Ad Specialist / Media Buyer / PPC Executive—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.

PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts.

Key Responsibilities

Strategically plan and manage paid advertising campaigns across Facebook and Instagram.

Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales.

Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.

Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations

⚡Collaborate with creatives to develop high-performance ads (copy + visuals).

Perform ongoing A / B testing of creatives, audiences, and bidding strategies.

Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.

Provide weekly and monthly performance reports with insights and optimizations.

Stay current on Meta algorithm updates, policy changes, and best practices.

☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities

Audience & Targeting Strategy

Research and analyze target audiences using demographic, psychographic, and behavioral data

Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies

Develop audience segmentation strategies to maximize campaign reach and engagement

Required Skills & Qualifications

☢ 2+ years of hands-on experience managing Meta (Facebook / Instagram) ads.

Strong portfolio showing successful lead-gen or affiliate marketing campaigns.

Deep understanding of campaign structures, pixel tracking, and conversion optimization.

Strong data skills and proficiency in analytics tools.

Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager.

⚖ Ability to work independently in a fast-paced, remote environment.

Preferred Qualifications

Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank).

Meta Blueprint Certification (Media Buying Professional or equivalent).

• Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus.

What We Offer

Competitive salary + performance-based bonuses.

Flexible, remote-first work culture.

⚡A chance to work with a top-ranking educational platform.

️Growth opportunities in digital marketing and affiliate monetization.

How to Apply

To apply for the PPC - Media Executive role (Paid Social Media Specialist / Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com