Principal Product Marketing Specialist - Security

Job Description

Make an impact with NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

Your day at NTT DATA

The Principal Product Marketing Specialist - Cybersecurity is a highly skilled subject matter expert, responsible for introducing new organizational products or services and / or enhanced products or services to the external marketplace.

The Principal Product Marketing Specialist – Cybersecurity collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlights the value of NTT DATA’s cybersecurity portfolio in the market.

This role ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio.

What you'll be doing

Key Responsibilities :

• Develops specific marketing plans and activities for the Cybersecurity Services portfolio to establish, enhance or distinguish product placement within the competitive arena.
• Contributes to the development and execution of a value proposition and messaging strategy for the Cybersecurity Services portfolio. Converts technical positioning into key market messages, positioning collateral, and sales tools.
• Articulates product propositions to clients and internal stakeholders, such as sales teams. Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
• Creates client marketing content such as datasheets, case studies, videos, and references. Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution.
• Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell the portfolio or aspects of it.
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
• Contributes to the development and provision of collateral and training that will encourage our sales partners to promote and sell our product.
• Defines and executes local marketing strategies and programs for specific products as aligned to strategy.
• Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product.
• Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
• Collaborates to conduct primary market research in the form of competitive, segment, and client behavior.
• Conducts marketing reviews to investigate the success of marketing initiatives and programs.

Knowledge and Attributes :

Academic Qualifications and Certifications :

Required Experience :

Knowledge and application :

Workplace type : Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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