Marketing Executive

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Kimaya Himalayan Beverages LLP is a corporate and manufacturing entity established in November 2018 with exceptional values and conscience towards our consumers. Being a bunch of passionate beer enthusiasts, we are entering the crowd at the moment to 'Disrupt'. With the profusion of brands in the liquor industry, we are not here just to sell but to revolutionize consumer experience with 'Innovation & Excellence'.

KHB houses highly recognized & awarded beer brand of India - 'BeeYoung' being India's First Crafted Strong Beer, being a gold medalist beer at the European Beer Challenge, it has also won the hearts of consumers in all operational states. & " BeeYoung Beyond "- a crafted international style pilsner that combines international brewing standards with authentic regional flavors to create a beer that is not only premium but also proudly Indian. The development of BeeYoung Beyond was significantly shaped by the BeeYoung Brewgarden, which served as a test lab for consumer feedback.

BeeYoung made history by winning two Silver awards at the " World Beer Awards 2024 " a testament to its exceptional quality & craftmanship. Silver in tasting ( Strong Lager) & Silver in bottle design . Alongside BeeYoung secured " Gold Medal " at the Asia Beer Challenge 2024 , the largest beer competition in Asia.

Website (Beeyoung & Beeyoung Brewgarden )

Role Overview

As our Marketing Executive, you will be the brand custodian for both Beeyoung Beer and its D2C experience center, Beeyoung Brewgarden. You will drive engaging marketing campaigns, social media strategies, brand collaborations, and on-ground activations that build brand love, elevate consumer experiences, and deliver on business goals.

Key Responsibilities

Ø Social Media & Digital Marketing

Develop and manage day-to-day social media strategies and execution for Beeyoung Beer and Beeyoung Brewgarden.

Coordinate with social media and PR agencies to ensure campaigns align with the brand vision and business objectives.

Plan, create, and curate engaging content in collaboration with creative partners and internal stakeholders.

Track key performance metrics, audience engagement, and sentiment to optimize digital strategies.

Brand Collaborations & Photoshoots

Identify and build partnerships with influencers, lifestyle creators, photographers, and content partners.

Plan, organize, and execute photoshoots and video content to maintain a fresh, aspirational brand presence.

Support merchandising initiatives and POS branding for maximum consumer impact.

Brand Promotion & Awareness

Execute 360-degree marketing campaigns to drive brand recall and engagement.

Implement consumer promotions, giveaways, and partnerships to build brand affinity.

Monitor competitor activities and industry trends to proactively identify opportunities.

Event Marketing & On-ground Activation

Lead event planning and execution for Beeyoung Brewgarden, collaborating closely with hospitality, operations, and creative teams.

Oversee event calendars, promotional assets, and guest experiences to ensure premium, memorable events.

Analyze and measure event performance through data and guest feedback.

Coordination & Stakeholder Management

Serve as the primary liaison between agencies, internal teams, and external partners.

Ensure timely approvals, deliverables, and adherence to brand guidelines across all touchpoints.

Who You Are

1-2 years of core marketing experience in the Alcobev, brewery, or FMCG industry (mandatory).

Passionate about beer, lifestyle branding, and community building.

Highly tuned into social media trends and digital storytelling best practices.

Energetic, creative, and confident in proposing bold marketing ideas.

Comfortable coordinating with multiple stakeholders, agencies, and partners.

Excellent communication and interpersonal skills.

Bachelor's degree in Marketing, Mass Communication, or related field (MBA preferred).

Why Join Us?

Work with a bold, iconic beer brand at the forefront of India's premium craft beer

revolution.

Play a key role in shaping unforgettable beer experiences through our unique D2C microbrewery model.

Collaborate with a passionate, creative, and high-performance team.

Build your portfolio with impactful, real-world campaigns.

Be part of a culture that celebrates innovation, creativity, and community.